Social Media Analytic Tools
You won’t believe the number of emails that we get on a daily basis asking us which social media analytic tools we recommended and I think this is a topic that is rapidly gaining importance, so I have decided to compile some information here which I think would be quite useful for you.
Social media is a very good and strong platform to improve your business and also reach your goals. There are many softwares that will help you as Social media analytic tools and let you know where exactly you stand. These tools are very helpful provided you have the right tools. Choosing the wrong once might land you in troubles without getting accurate results. Measuring the performance in social media is the key to a successful marketing in social media.
There is a wide range of Social media analytic tools that you can choose from. They are Mention, Like Alyzer and social crawling are some of the tools that are not available for free of cost. But they provide great services and are totally reliable.
The tools that are available for free on the internet are Peer Index, twitalyzer, HootSuite, TweetReach, Klout, Twenty Feet, SocialPointer, SocialBro, FollowerWonk, Seesmic, HowSociable, TweetDeck, engage. Io, Facebook Insight, Socialmention, Brand Monitor, Google Analytic social reports, Kred, Topsy and TwitterCounter.
All the Social media analytic tools mentioned here performs very well in analyzing the websites. The tool Mention has very good features that could be considered as more user friendly and convenient to use. It can be used not only for monitoring the social media sites but also for any other websites that requires measuring.
While you install this software you have to set up by providing few keywords that are related to your content on the website. When people are looking for contents that is related to your keywords you get messages within the application or on social media or via mails or other text related notifications.
By tracking the messages you can actually get access to good potential customers, also build and start good relationships with people in business also can respond and tackle to situations which needs immediate attention to avoid any possible damage to your website or brand.
There are various other tools that are also available but most of them are either expensive or will be having certain limitation while using. The main excellent features of this software are that once you have set it up on your computer you can set up alerts about other brands which you consider as competitors, and view the alerts within the application or mails or any other text based alerts.
You can use this tool to track the keywords on any forum like social media, blogs or any other websites. Another advantage of Social media analytic tools like the monitor is that while alerting you with the related keywords it also displays the accurate source of that information and helps you with reducing the task of opening many other windows. Any nice application should allow you to deal with the alerts within the application as that will be more convenient. That is If you have received alerts from any blog then you should be able to respond from within the application.
Using monitor allows you with such options and if someone has left a tweet than it also displays the information of the tweeter. This will help you in knowing as to whom exactly are you replying providing you a clear picture which will help in better answers. The options for such tools are wide and choosing the right one that meets your needs will turn out to be very helpful.